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Palette

AI Website Consultant

Design starts with understanding.

Upload your documents and tell Palette what you want to achieve. Palette understands your goals, audience, brand, and trust strategy before recommending the right website direction.

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01 · Source material

Your documents and story

02 · Palette understands

Purpose, audience, proof and personality

GoalAudienceTrustTone

03 · Website direction

A structured starting point

Most website builders ask you to choose a template.

Palette starts by understanding you.

Your documents and Website DNA guide the content structure, section order, website personality, components, and overall direction.

Explore Website DNA

LISTEN · SIMPLIFY · EXPRESS

From source material to website direction.

A guided sequence turns information and strategic choices into a website plan without exposing the full product workspace.

  1. 01

    Upload

    Upload a resume, portfolio, company profile, or another document that explains your experience.

  2. 02

    Understand

    Palette identifies the important experience, achievements, services, and context inside your material.

  3. 03

    Define

    Choose the goal, audience, brand strategy, trust strategy, and personality for the website.

  4. 04

    Recommend

    Palette recommends the structure, content direction, theme direction, and suitable components.

  5. 05

    Build

    Palette assembles a structured starting point that can be reviewed and refined before publishing.

WEBSITE DNA

A strong website begins with the right decisions.

Website DNA gives Palette the strategic context needed to guide structure, content, visual direction, and component recommendations.

Goal direction

Primary objective

Generate qualified enquiries

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1Lead with the outcome
2Show relevant proof
3End with one clear action

Goal

Defines what the website should help you achieve, from establishing credibility to generating enquiries.

Guides the page hierarchy and primary call to action.

See the website take shape.

The transformation is visible at every stage—from the original material to a complete, structured website direction.

Company profile.pdf
Services.doc
Case studies.pdf

Important context found

Transformation stage 1

Documents

Source material provides factual content and context.

Flexible components, selected with purpose.

Palette selects components based on the website goal, content, audience, and selected plan—not because they happen to fit a template.

  1. 01

    Hero

    Introduces the person or business and makes the primary purpose immediately clear.

    BRAND STRATEGY CONSULTANT

    Make your value easier to understand.

    Book a call
    An independent consultant reviewing client strategy materials
  2. 02

    About

    Turns background, experience, and point of view into a clear story.

    A consultant listening to a client during a planning session

    ABOUT THE PRACTICE

    Clear strategy begins with careful listening.

    A collaborative approach shaped around the client’s goals.

  3. 03

    Services

    Explains what is offered and helps visitors identify the right next step.

    Positioning

    Focused guidance for a clearer next step.

    Website direction

    Focused guidance for a clearer next step.

    Brand systems

    Focused guidance for a clearer next step.

  4. 04

    Proof

    Builds confidence through achievements, work, testimonials, and other evidence.

    “The direction finally made our offer feel clear and credible.”

    Client feedback

    Relevant experience
    Selected work
    Clear process
  5. 05

    Contact

    Closes the journey with an appropriate enquiry or contact path.

    Ready to make your direction clearer?

    Tell us what you are building and where you feel stuck.

    Send enquiry

A different starting point.

Palette reduces design guesswork by connecting every recommendation to the user’s actual context.

Why Palette exists
Choose a templateStart with your goals

The structure begins with what the website needs to achieve, not a visual shell.

Write everything manuallyBuild from your documents

Existing experience and information become the starting material for the website.

Select sections yourselfReceive strategic recommendations

Section choices are connected to the audience, objective, content, and trust strategy.

Choose random colours and stylesCreate direction from Website DNA

Visual decisions follow a defined personality and positioning direction.

Build one section at a timeStart with a structured website plan

The first result already has a narrative, hierarchy, and recommended component sequence.

YOUR STORY, BEAUTIFULLY CRAFTED.

Your website should begin with your story.

Let Palette turn your experience, goals, and ideas into a website direction built around you.

Start BuildingLearn More About Palette